Download Solution Manual Marketing Strategy for Creative and Cultural Industries (Discovering the Creative Industries), 1st Edition - Instructor's Manual

WORD by Bonita M. Kolb
Information
Format: WORD Language: English Edition: 1 Publisher: Routledge (February 10, 2016) Publitshion date: 2016 ISBN: 9781138913639, 1138913634, 9781317429807, 131742980X
Description
Successful marketing strategies are a vital aspect of any business. This textbook provides students and potential managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries. With a range of learning exercises and real-life examples, this text shows how to create and execute successful marketing plans for creative businesses and is useful for marketing students and practitioners.
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