Download Book Marketing: The Core, 7th Edition - E-Book - Original PDF

Original PDF by Roger A. Kerin, Steven W. Hartley, Arsenio Bonifacio
Information
Format: Original PDF Language: English Edition: 7 Publisher: McGraw Hill Ryerson (Feb. 9 2024) Publication Date of the Electronic Edition: 2024
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ISBN: 9781264839278, 9781265764999, 9781265762759
Description
Kerin, Marketing: The Core provides a comprehensive exploration of core marketing principles with a focus on Canadian business contexts. It covers essential topics such as market research, consumer behavior, and strategic marketing planning, offering practical insights and examples relevant to the Canadian business landscape. With a reader-friendly approach and a wealth of case studies, this edition is designed to engage and educate students at both diploma and degree levels. Kerin, Marketing: The Core Canadian edition is a trusted resource for those seeking a deep understanding of marketing concepts within the unique dynamics of the Canadian marketplace.
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