Download Book Entrepreneurship, , Canadian Edition, 2nd Edition - E-Book - Original PDF
Original PDF by Sean Wise, Andrew Zacharakis, Andrew C. Corbett
Information
Format: Original PDF Language: English Edition: 2 Publisher: Wiley Publication Date of the Electronic Edition: 2024
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ISBN: 9781394169252, 9781394169207
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Description
A balanced and practical combination of entrepreneurial theory and cases from a Canadian perspectiveIn the newly revised second Canadian edition of Entrepreneurship, a team of entrepreneurs, professors, researchers, and mentors delivers an accessible and insightful combination of business concepts and cases illustrating contemporary entrepreneurial theory. Exploring every stage of the entrepreneurial process, this comprehensive textbook covers everything aspiring Canadian founders and future entrepreneurs need to know, from ideation to funding, launch, marketing, and more. Throughout the introductory text, a wealth of engaging case studies and examples demonstrate the real-world application of business theory.Perfect for students of business administration, management, and entrepreneurship, Entrepreneurship offers a hands-on learning experience that will appeal to learners who benefit from an abundance of contemporary real-world cases and practical examples.New to this Edition:New case studies on Indigenous entrepreneurs, social entrepreneurship, and building a founding team. New VIDEO cases on Cheekbone Beauty Cosmetics, Wealthsimple, and Peace by ChocolateNew chapter on Indigenous entrepreneurship in Canada, highlighting the 7 Grandfather Teachings and the 7 Generation PrincipleUpdated coverage of the Global Entrepreneurship Monitor(GEM), the recent history of entrepreneurship, the Lean Startup methodology, Agile Development, and Design ThinkingExpanded material on the startup lifecycle, key milestones, first revenue, Problem-Solution Fit, and Product-Market FitUpdated information on new forms of funding, such as Initial Coin Offerings (ICOs) and angel investorsExpanded coverage of digital entrepreneurship, digital resources, and online platforms and toolsNew content on entrepreneurial ecosystems and entrepreneurial support organizationsNew content on small business, family business, and side hustlesNew discussion of entrepreneurial ethics, policy and entrepreneurship, and the impact of remote workRevised and expanded sections on the business planning process, business models, and the Lean CanvasWiley Advantage:Combines the concepts and theories of entrepreneurship with practical instruction and real-life examples and casesOffers in-depth discussion of digital entrepreneurship and the resources that help drive it, including various online platforms and digital design toolsProvides comprehensive and up-to-date coverage of various forms of entrepreneurship, including necessity- and opportunity-based entrepreneurship and entrepreneurship by immigrants, women, and Indigenous peopleCovers all stages of the entrepreneurial process, from pre-startup through harvestFeatures end-of-chapter case studies of entrepreneurs in action, including cases on Indigenous entrepreneurship and crowdfunding.Includes sample syllabi, chapter outlines, case lecture notes, an image bank, discussion questions, a test bank, additional case studies, classroom activities, and other teaching resources
$17
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Delivery time: Instant