Download Instructor Resources of Kleppner's Advertising Procedure, 18th Edition - Instructor Resources (Instructor's Manual + Test Bank + PowerPoint Presentations)
Multiple Formats Please note that by purchasing this product, you will only receive instructor resources related to the book. This product does not include the book itself. by Ronald Lane, Karen King, Tom Russell
Information
Format: Multiple Formats Language: English Publisher: Pearson Publication Date of the Electronic Edition: 2010
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ISBN: 9780136110828, 0136110827
$14.9
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Description
An all-inclusive introduction to the exciting and dynamic world of advertising. Kleppner’s Advertising Procedure introduces readers to advertising by providing insight from professionals and recent examples that highlight the best advertisements and promotional techniques. This text also provides readers with a clear, comprehensive look at the roles practitioners play from three key perspectives: a firm’s marketing/advertising department, an ad agency professional, and media executives.The eighteenth edition reflects how new media has changed advertising.
$14.9
$2.98Discount Coupon
Delivery time: Instant