Download Book International Business: Mastering Strategic Challenges in the 21st Century - E-Book - Original PDF

Original PDF by Thomas Lindner, Jonas Puck
Information
Format: Original PDF Language: English Edition: 1 Publisher: SAGE Publications Ltd Publication Date of the Electronic Edition: 2026
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ISBN: 9781529683479, 9781036202095, 9781036205188, 9781036203122, 9781529683462
Description
This essential text explores contemporary issues and challenges which have impacted international business and examines cross-functional considerations of IB through discussion of finance, HR and supply chain management Learning features include: Mini cases and in-depth case studies, including the US-China Trade War, sustainability as a driver of competitive advantage at Unilever, Starbucks and the Bean Stock program and digitalization and the global value chain.Sustainability and Digitalization themes in each chapter.Open ended exercise questions allow for group discussions or individual study
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